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Hello, I'm Shruti.

Creative | Thinker | Problem Solver

I'm a User Experience Designer and Researcher who loves crafting enjoyable experiences that bridge user needs and business goals. I enjoy observing people and solving complex problems with a human-centered design approach to create tangible yet innovative user experiences.

With 6 years of industry experience in UX and UI , I focus on channelling my expertise to industries that haven't been sufficiently influenced by design yet. Whenever possible, I actively pursue projects with significant potential for meaningful impact.

Selected Projects

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An end-to-end design solution for enabling healthy eating habits amongst students in the UK

UX / UI Design

Wireframing

Storyboarding

Research

Eye Gaze Tracker

Usability Testing

An end-to-end design solution for enabling healthy eating habits among students in the UK.
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An end-to-end design solution for enabling healthy eating habits amongst students in the UK

UX / UI Design

Wireframing

Design Process

Research

Prototyping

Usability Testing

An interactive web application to reduce fatigue for employees working from home.
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An end-to-end design solution for enabling healthy eating habits amongst students in the UK

UX / UI Design

User Research

Re Designing

Human Factors

User Flows

Designed and Developed for ...

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Social Cause

  • My responsibilities included creating a user-friendly interface and an infographic impact that promoted cross-cultural understanding and reached audiences worldwide.

  • This experience allowed me to merge my passion for design with a meaningful cultural narrative, making a lasting impact on the representation and preservation of Syrian Culture.

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Insurance

  • Designed intuitive and user-friendly interfaces for AIGs for both B2B & B2C Saas product Digital Claim Portal.

  • Played a vital role in AIG's global branding with the Axis Framework, ensuring standard UI guidelines.

  • Collaborated with cross-functional teams to streamline the claims process and improve customer satisfaction by constantly incorporating feedback to ensure effective implementation.

  • Handled UI development from designing it in Figma to implementing it in Angular 4 with HTML/CSS.

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Travel & Hospitality

  • Created conceptual designs, process flows, wireframes, and interactive prototypes for B2B SaaS product iHotlier Reservations and Booking Engine. which achieved a 20% increase in direct conversion rate.

  • Ensuring design consistency and coherence by adhering to client’s design standards.

  • Collaborated with project managers, product owners (clients), and developers by following Agile methodology.

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Telecommunication

  • Worked as a UI developer using Javascript and Angular 2.

  • Enhanced ASP.NET applications, making it simpler for business users to handle their daily tasks. This resulted in a 40% reduction in time and effort for creating and processing orders, leading to cost savings in overall operations.

"I have worked with Shruti on couple of assignments. She is one of the very few people I met in careers who is very enthusiastic in learning new things and implementing. She understands what has to be done and comes up with better ideas that help team. She is fun to work with and also makes the working environment. I would recommend her as one of the great team member and any team would be lucky to have her."

Manikanta Anantula

Project Manager/ CSM®/ SAFe 5.0 Advanced Scrummaster

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