Hello,I'm Shruti.
Designer | Thinker | Problem Solver
A UX designer with 6 years of professional experience working in the Hospitality, Insurance, and Communications sectors, who is passionate about designing user-centric solutions. I have always been fascinated by design, problem-solving, technology, and accessibility. Empathy with the user is another thing that helps me a lot in solving real user issues. I'm driven by curiosity and a desire to create intuitive, simple, and rational user experiences.
An end-to-end design solution for enabling healthy eating habits amongst students in the UK
An end-to-end design solution for enabling healthy eating habits amongst students in the UK
An end-to-end design solution for enabling healthy eating habits amongst students in the UK
EXPERIENCE
2021-2022
Goldsmiths College, University of London
MSc in User Experience Design
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UX Engineering at Goldsmiths is a multi-disciplinary course encompassing design thinking, research, and prototyping to develop products that improve the user's well-being and achieve business goals.
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It included specializing in UX process and user-centered design methodology including user research, user journeys, user personas, usability testing, information architecture, and visual design fundamentals.
2019-2021
Cybage Software
User Experience Designer
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Carried out end-to-end UI/UX design for B2B and B2C Saas products.
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Researched and mapped user journeys, flow charts, and wireframes, and built prototypes.
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Delivered user-centric websites, and dashboards in collaboration with developers and testers.
2018-2019
Capgemini Private Limited
Associate Consultant
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Worked on American Insurance Group’s (AIG) design system called Axis Framework, utilized to maintain AIG branding globally by introducing standard UI style guidelines.
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Direct interaction with business analysts regarding UI designs and requirement gathering Saas application.
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Responsible for end-to-end UI from creating designs in Figma to implementing its functionalities in Angular 4 with HTML and CSS.
2014-2017
Tech Mahindra Limited
Software Engineer
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Developed web applications for a Canadian telecommunications company, Telus Communications.
An end-to-end design solution for enabling healthy eating habits amongst students in the UK
2021-2022
Goldsmiths College, University of London
MSc in User Experience Engineering
-
UX Engineering at Goldsmiths is a multi-disciplinary course encompassing design thinking, research, and prototyping to develop products that improve the user's well-being and achieve business goals.
-
It included specializing in UX process and user-centered design methodology including user research, user journeys, user personas, usability testing, information architecture, and visual design fundamentals.
2019-2021
Cybage Software
Client : Amadeus (Travel & Hospitality)
User Experience Designer
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Created conceptual designs, process flows, wireframes, and interactive prototypes for B2B SaaS product iHotlier Reservations and Booking Engine. which achieved a 20% increase in direct conversion rate.
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Ensuring design consistency and coherence by adhering to client’s design standards.
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Collaborated with project managers, product owners (clients), and developers by following Agile methodology.
2018-2019
Capgemini Private Limited
User Experience Designer
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Designed intuitive and user-friendly interfaces for AIGs for both B2B & B2C Saas product Digital Claim Portal.
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Played a vital role in AIG's global branding with the Axis Framework, ensuring standard UI guidelines.
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Collaborated with cross-functional teams to streamline the claims process and improve customer satisfaction by constantly incorporating feedback to ensure effective implementation.
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Handled UI development from designing it in Figma to implementing it in Angular 4 with HTML/CSS.
2014-2017
Tech Mahindra Limited
Software Engineer
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Worked as a UI developer using Javascript in the Angular Framework.
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Enhanced ASP.NET applications, making it simpler for business users to handle their daily tasks. This resulted in a 40% reduction in time and effort for creating and processing orders, leading to cost savings in overall operations.