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Hello,I'm Shruti.

Designer | Thinker | Problem Solver

A UX designer with 6 years of professional experience working in the Hospitality, Insurance, and Communications sectors, who is passionate about designing user-centric solutions. I have always been fascinated by design, problem-solving, technology, and accessibility. Empathy with the user is another thing that helps me a lot in solving real user issues. I'm driven by curiosity and a desire to create intuitive, simple, and rational user experiences.

  • LinkedIn
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UNI - Health

An end to end-design solution for enabling healthy eating amongst university students in the UK

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Work Buddy

A wellness app for employees working from home

Inside the Subway Station

Ticket Vending Machine

Redesigning the interface and design of self-service ticket vending machines (TVMs)

EXPERIENCE

2021-2022

Goldsmiths College, University of London

MSc in User Experience Design

 

  • UX Engineering at Goldsmiths is a multi-disciplinary course encompassing design thinking, research, and prototyping to develop products that improve the user's well-being and achieve business goals.

  • It included specializing in UX process and user-centered design methodology including user research, user journeys, user personas, usability testing, information architecture, and visual design fundamentals.

2019-2021

Cybage Software

User Experience Designer

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  • Carried out end-to-end UI/UX design for B2B and B2C Saas products.

  • Researched and mapped user journeys, flow charts, and wireframes, and built prototypes.

  • Delivered user-centric websites, and dashboards in collaboration with developers and testers.

2018-2019

Capgemini Private Limited

Associate Consultant 

 

  • Worked on American Insurance Group’s (AIG) design system called Axis Framework, utilized to maintain AIG branding globally by introducing standard UI style guidelines.

  • Direct interaction with business analysts regarding UI designs and requirement gathering Saas application.

  • Responsible for end-to-end UI from creating designs in Figma to implementing its functionalities in Angular 4 with HTML and CSS.

2014-2017

Tech Mahindra Limited

Software Engineer

 

  • Developed web applications for a Canadian telecommunications company, Telus Communications.

"I have worked with Shruti on couple of assignments. She is one of the very few people I met in careers who is very enthusiastic in learning new things and implementing. She understands what has to be done and comes up with better ideas that help team. She is fun to work with and also makes the working environment. I would recommend her as one of the great team member and any team would be lucky to have her."

Manikanta Anantula

Project Manager/ CSM®/ SAFe 5.0 Advanced Scrummaster

2021-2022

Goldsmiths College, University of London

MSc in User Experience Engineering

 

  • UX Engineering at Goldsmiths is a multi-disciplinary course encompassing design thinking, research, and prototyping to develop products that improve the user's well-being and achieve business goals.

  • It included specializing in UX process and user-centered design methodology including user research, user journeys, user personas, usability testing, information architecture, and visual design fundamentals.

2019-2021

Cybage Software

Client : Amadeus  (Travel & Hospitality)

User Experience Designer

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  • Created conceptual designs, process flows, wireframes, and interactive prototypes for B2B SaaS product iHotlier Reservations and Booking Engine. which achieved a 20% increase in direct conversion rate.

  • Ensuring design consistency and coherence by adhering to client’s design standards.

  • Collaborated with project managers, product owners (clients), and developers by following Agile methodology.

2018-2019

Capgemini Private Limited

User Experience Designer

 

  • Designed intuitive and user-friendly interfaces for AIGs for both B2B & B2C Saas product Digital Claim Portal.

  • Played a vital role in AIG's global branding with the Axis Framework, ensuring standard UI guidelines.

  • Collaborated with cross-functional teams to streamline the claims process and improve customer satisfaction by constantly incorporating feedback to ensure effective implementation.

  • Handled UI development from designing it in Figma to implementing it in Angular 4 with HTML/CSS.

2014-2017

Tech Mahindra Limited

Software Engineer

 

  • Worked as a UI developer using Javascript in the Angular Framework.

  • Enhanced ASP.NET applications, making it simpler for business users to handle their daily tasks. This resulted in a 40% reduction in time and effort for creating and processing orders, leading to cost savings in overall operations.

"I have worked with Shruti on couple of assignments. She is one of the very few people I met in careers who is very enthusiastic in learning new things and implementing. She understands what has to be done and comes up with better ideas that help team. She is fun to work with and also makes the working environment. I would recommend her as one of the great team member and any team would be lucky to have her."

Manikanta Anantula

Project Manager/ CSM®/ SAFe 5.0 Advanced Scrummaster

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